Questions landowners ask.

A land promoter is a company that takes land through the planning system at its own cost and risk. Once planning permission is granted, the land is usually sold to a housebuilder and the promoter is paid a share of the sale price. Some promoters work under an option agreement instead, buying the land themselves once planning is granted.

Every land promoter we've found taking housing land through planning in Hampshire since 2016. They're listed in our promoter directory, and the league table ranking them follows in early 2027.

Under an option agreement, a developer or promoter has the right to buy your land, normally at a discount to market value, once planning is granted. Under a promotion agreement, you keep the land until it is sold on the open market, and the promoter takes an agreed share of the proceeds. Compare the two.

No. Landowners never pay us, whether or not you go on to sign with anyone.

OptionMarket may receive a fee from a promoter if you choose to work with them. You never pay us, and it never affects how promoters are scored. Every promoter can receive introductions on the same published terms.

No. No promoter can pay to change its score, ranking or position. Our method and independence policy are published in full.

Most promoters look for sites of 5 acres or more on the edge of an existing town or village. Smaller sites can still suit smaller promoters and local developers. Tell us about yours and we'll say honestly what's likely.

Don't rush. A good agreement never needs a quick signature. Check the promoter's record, speak to at least two or three, and take advice from a specialist land agent and a solicitor before you agree heads of terms. Start with our 12 questions to ask.

Promoters normally contribute to a landowner's reasonable professional fees for negotiating the agreement. Check whether there is a cap, and whether those costs are later taken back out of your share of the sale.

Only if you agree, and only with the promoters you choose after we've spoken. Nothing is sent to a promoter automatically.

Early 2027. Leave your email and we'll send it to you when it goes live.

We're starting in Hampshire, because that's where our data is built first. If your land is elsewhere, tell us anyway and we'll say honestly whether we can help.

No. Our guides are general information, not legal, tax or valuation advice. Take advice from qualified professionals on your own situation before you sign anything.